


Announcing BridgeIQ
Our unique operating model, 18 months in development, harmonizes human, AI, and ecosystem capabilities.
![]() |
“The acceleration we’re experiencing isn’t chaos—it’s clarity.” |
![]() |
“The future of the industry is AI-enabled, ecosystem-driven, and more human-centered than ever." |
![]() |
“We’ve already seen BridgeIQ cut delivery times 30-50% in complex workstreams.” |
||
Rich Albrecht |
Rebecca Jones |
Matt Albert |

Announcing BridgeIQ
We elevate ecosystem-driven GTM with a blend of the best of AI, expertise, and partnerships.
![]() |
"In the past, that was an exercise in empathy. Now, with BridgeIQ, Alejandra isn’t a static profile—she’s a live AI agent." |
![]() |
"It’s that constellation of human factors, which I’ll call “expertise,” not just AI, that will drive competitive advantage." |
![]() |
“Our orientation is ecosystem-first thinking—technology, strategy, and activation across multiple players." |
||
Paul Shirer |
Ryan Turner |
Kyrsa Dixon |

Unsurpassed expertise in partner GTM
Penny Byron |
|
"Partner Marketing organizations’ remits are rapidly evolving to address customer engagement across the entire lifecycle, from awareness to advocacy, triggering a cascade of effects that could impact every facet of the GTM operation." |



Our unique operating model blends human, artificial, and ecosystem intelligences to deliver unsurpassed quality at unprecedented speed and scale.
Customer-Tuned AI A foundational suite of technologies tuned for the specifics of our individual customers’ businesses. |
|
|
Customer-Tuned AI A foundational suite of technologies tuned for the specifics of our individual customers’ businesses. |
|
|
Customer-Tuned AI A foundational suite of technologies tuned for the specifics of our individual customers’ businesses. |
|
|
Real results. Powered by BridgeIQ.
CASE STUDY
We supercharged 50 marketplace activations with joint GTM campaign execution and 300 customized content assets.
Read Case Study
CASE STUDY
We evaluated and reinvented process workflows, accelerated campaign development, and automated feedback loops.
Read Case Study
CASE STUDY
We used a leading AI platform and unique methodologies to set a new standard for hyper-customized human-centered product enablement.
Read Case Study
Our unique operating model blends human, artificial, and ecosystem capabilities in engagement teams that deliver unsurpassed quality at unprecedented speed and scale.
Our propriety operating model blends human, artificial, and ecosystem intelligences to deliver unsurpassed quality at unprecedented speed and scale.
Our specialized consultants bring to the team deep expertise in Partner and Product go-to-market.
- Strategic intent
- Informed judgement
- Reality-check insight
- Creative intuition
- Contextual understanding
- Agent orchestration
Our specialized consultants bring to the team deep expertise in Partner and Product go-to-market.
- Strategic intent
- Informed judgement
- Reality-check insight
- Creative intuition
- Contextual understanding
- Agent orchestration
A foundational suite of technologies tuned for the specifics of our individual customers’ businesses.
- Generative AI
- Natural Language Processing
- Predictive Analytics
- AI Deep Research
- Prompt Engineering
- AI-enabled analytics
- Custom AI agents
- AI-enabled workflows
- AI strategy consulting
A foundational suite of technologies tuned for the specifics of our individual customers’ businesses.
- Generative AI
- Natural Language Processing
- Predictive Analytics
- AI Deep Research
- Prompt Engineering
- AI-enabled analytics
- Custom AI agents
- AI-enabled workflows
- AI strategy consulting
We work in close partnership with a diverse technology ecosystem to help customers maximize go-to-market impact.
- Partner technology
- Marketing technology
- Sales technology
- Media tech publishers
- AI tools
We work in close partnership with a diverse technology ecosystem to help customers maximize go-to-market impact.
- Partner technology
- Marketing technology
- Sales technology
- Media tech publishers
- AI tools

Our specialized consultants bring to the team deep expertise in Partner and Product go-to-market.
- Strategic intent
- Informed judgement
- Reality-check insight
- Creative intuition
- Contextual understanding
- Agent orchestration
A foundational suite of technologies tuned for the specifics of our individual customers’ businesses.
- Generative AI
- Natural Language Processing
- Predictive Analytics
- AI Deep Research
- Prompt Engineering
- AI-enabled analytics
- Custom AI agents
- AI-enabled workflows
- AI strategy consulting
We work in close partnership with a diverse ecosystem to help customers maximize go-to-market impact.
- Partner technology
- Marketing technology
- Sales technology
- Media tech publishers
- Niche services
- PRODUCT AND PARTNER GTM SPECIALISTS
- TECHNOLOGY ECOSYSTEM EXPERTS
- ENTERPRISE OPERATORS
In-depth mastery of the highest-impact growth motions in technology GTM.
18 years
of exclusive focus on tech GTM, spanning foundational cloud, security, and AI technologies.
IDC Innovator
one of five firms recognized by IDC for delivering differentiated value in a rapidly evolving market.

500+
partnerships enabled, spanning GSI, ISV, MSP, CSP, VAR, SI, and OEM ecosystems.
Two decades of exclusive focus in the tech industry gives us a uniquely robust understanding of the nuances and complexities.
Ready on day one. We’re secure, compliant, and able to seamlessly manage multifaceted programs.
15
of the 20 largest global tech enterprises trust us.
200+
platform providers and their partners rely on us.
ISO/IEC Certified
rare triple-certification of enterprise readiness

90% of our business is driven by referrals from clients
Recommend! Because of their commitment.
A tremendous partner. They helped us drive the strategy, approach, content, data management, and program management of this significant cross-company initiative.
They understand us, our brand, and how we work.
Our product and partner experts
Matthew is an innovative marketing executive with 25 years of experience in driving integrated marketing efforts across the Fortune 500...
Read MoreRyan Turner is a multifunctional marketing leader, brand and product GTM strategist, and writer whose 25 year career has spanned philanthropy, boutique and global agencies, corporate, startup, and consulting settings...
A utility player that brings integrated marketing projects together. With more than 20 years as a versatile Digital Marketing Communications leader...
Read MoreAs a Principal in the Digital Marketing Practice, Tim helps some of the most innovative cloud and tech companies in the world bring their message to the market...
Read MoreAs a Senior Manager with Bridge Partners, Amy Duchene consistently puts delivery first, insisting on the highest standards, while also supporting her team...
Read MoreBuilt on referrals, driven by results
"A tremendous partner. They helped us drive the strategy, approach, content, data management, and program management of this significant cross-company initiative."
"Recommend! Because of their commitment."
"They understand us, our brand, and how we work."
Innovation in Case Studies
Tips to empower tech and cloud enterprises with customer evidence.
.png?width=1148&height=545&name=MicrosoftTeams-image%20(95).png)
Designing for Growth: Finding the Signal in the Noise
BridgeIQ: An inflection point in our company story
Introducing Bridge IQ: AI-Powered Growth for Product and Partner Ecosystems
Product and partner GTM expertise
High-performing partner programs in 2025 are boosting growth through strategic alignment, data-driven decisions, and collaboration.
Read More
Case Studies
Our interactive eBook delivers actionable strategies to help tech and cloud enterprises harness customer evidence for growth.
Read More
Explore six key trends transforming partner ecosystems in 2025, focusing on complexity and AI strategies to drive value and growth.
Read More