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Energize your story, activate partners, and build together.

We work with the world’s most interesting tech companies. We’ve been doing it for nearly 20 years. Today we’re bringing GTM innovation into the AI era for product and partner GTM organizations.

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Trusted by the world’s most interesting companies

14

of the 20 largest global platform providers

100+

Ecosystem partners across these platforms

INSIGHTS, PROVOCATIONS, IDEAS, RESULTS

More Insights
More Case Studies
Case Study
Twice as Fast, 22% Cost Savings, and Enterprise-Grade Quality: Accelerating AI Startups' Time to Market
The partner organization of a global tech enterprise was under pressure to produce co-marketing assets for high-profile AI startup ISV partnerships—each with just an 8-week timeline. 
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Insight
Changes Afoot: Partner Marketing through the Lifecycle Lens
According to Canalys, today’s buyer experiences 28 moments (on average) that lead to a purchase decision, and “many of”—we at Bridge Partners might suggest the majority of—those touchpoints are with partners and through marketplaces. 
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Case Study
40% Faster Time to Market Leads to an Extra Quarter of Campaign Execution
An enterprise software company enables its partner ecosystem in 100+ countries with a self-service program featuring customizable, packaged campaign and GTM resources. 
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Case Study
From Weeks to Days: AI-Accelerated Training Video Production at Scale
A global ERP enterprise sought to expand its use of video to reach a global audience for training readiness and marketing and sales enablement. 
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Insight
How AI-Fueled ParTech and PRMs are Transforming Ecosystem Potential into Profit
In today’s high tech environment, the companies that win aren’t the ones with the largest partner rosters—they’re the ones with the most strategically aligned ecosystems. 
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Insight
New Report Shows How High-Performing Partner Programs Are Generating Growth in 2025
Data from more than 5,000 partner programs shows businesses investing in their ecosystems are seeing faster growth, greater customer retention, and stronger market positioning. 
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SOLUTIONS

Ecosystem-Driven GTM Solutions

Deliver impact at every step in the customer journey—though focused industry or persona-based GTM strategies grounded in compelling product storytelling. We see past organizational silos and artificial functional boundaries to activate both direct and partner-led sales channels.

Product GTM Solutions

Marketing

Full-stack, mid-funnel-out product marketing to expand reach, launch new products, drive demand, and build qualified pipeline

  • Market, Customer, and Competitive Insights
  • GTM Programs 
  • Content Strategy and Planning
  • Positioning and Messaging
  • Content and Creative Development
  • Analytics and Reporting
  • Campaign Services
Customer Experience

Apply insight programmatically to unlock growth and reduce churn across all touchpoints, at all stages of the lifecycle

  • Customer Journey Planning
  • CX Design and Build
  • Campaign Strategy and Planning
  • Website Design and Build
  • Funnel Optimization
  • Evergreen GTM Programs
Enablement

Fuel growth with incisive storytelling, content, and training to ensure field teams and partners execute effectively

  • Content Development
  • Audience Communications
  • Curriculum and Training
  • Content Management and Publishing
  • Analytics and Reporting
Industry

Propel growth by mapping product and solution capabilities to targeted industry use cases, buyer personas, and GTM motions

  • Audiences and Personas
  • Market and Competitive Research
  • GTM strategy and Planning
  • Messaging Frameworks, Briefs, Primers, and Playbooks
  • Content and Creative Development

Partner GTM Solutions

Programs

Leading-edge practices to drive shared success with scalable breadth and depth programs that engage, support, and enable partners

  • Mission and Values Development
  • Organizational and Operating Model Design
  • Market Research and Insights
  • GTM strategy and Planning
  • Technology Solutions Strategy and Assessment
Marketing

Fuel growth with incisive joint storytelling, content, and training to enable partners and stakeholder teams to execute effective co-marketing and campaigns

  • Content Strategy and Planning
  • Positioning and Messaging
  • Content and Creative Development
  • Content Management and Publishing
  • Audience Communications and Training
Marketplace

Capitalize on strategic opportunities to accelerate reach, engage broader markets, grow revenue, and increase sales efficiency

  • Marketplace Planning and Management
  • Marketplace Enablement
  • Marketplace Demand Generation
Sales

Design and orchestrate joint initiatives to expand reach, drive demand, and build a qualified pipeline—with and through partners

  • Campaign Strategy and Planning
  • Content and Creative Development
  • Campaign Microsite Production
  • Publisher Research, Audience Insights, and Paid Media
  • Email Nurture and Lead Management
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OUTCOME-ORIENTED, AI-ENABLED, EXPERTISE-POWERED OPERATING MODEL

Robust customer-tuned AI capabilities. Unsurpassed tech GTM expertise. And an ecosystem of specialist partners for turnkey execution. Where other firms force-fit their process into one-size-fits-all engagements, we build solutions designed to achieve the purpose at hand. No waste. Just results.
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BridgeIQ is a unique way of working that blends expert judgment, AI speed and scale, and niche tools and services with a clear, simple-but-powerful focus: results, results, results.

 
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Human Expertise
Unsurpassed experience in Product and Partner GTM
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Customer-Tuned AI
A suite of GenAI, agentic, ML, and cloud platform AI technologies
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Ecosystem Partnerships
Turnkey partnerships with a diverse array of specialized technology and service providers

EXPERTISE MATTERS MORE THAN EVER

Strategic insight. World-class project and program delivery. Technology product and partner GTM mastery. Secure, compliant, at home in the complex orchestration of partnerships and platforms, at global scale.
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18 years

Product GTM experience spanning Security, Data, AI, Storage & Backup, ERP, CRM, Networking, Edge, Payment, and FinOps.

30K+

Partnerships enabled through depth and breadth programs spanning GSI, ISV, MSP, CSP, VAR, SI, and OEM ecosystems.

70%

of the 20 largest tech enterprises trust us.

14 years

Average consultant enterprise experience.
IDC Innovator Badge 2025
Partnerships enabled through depth and breadth programs spanning GSI, ISV, MSP, CSP, VAR, SI, and OEM ecosystems.
ISOIEC-certs
ISO/IEC Certified for security, privacy, and AI governance.
DISRUPTION IS PERMANENT

Doing business is different today.

Richard Albrecht
Chief Executive Officer
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Bridge Partners was founded in 2007, as major technology companies rose to scale in the cloud era. We’ve evolved alongside our extraordinary clients, helping launch world-changing cloud and AI products, and transforming partner ecosystems into global, dynamic, multiparty, multi-directional growth engines that elevate innovation and reward robust collaboration.

Seasoned experts only

Depth and breadth in all facets, fundamental and emerging, of technology GTM

 

Christine-Morrell
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Christine Morrell Senior Manager, Digital Marketing Read full bio
Christine Morrell Senior Manager, Digital Marketing
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Jacquie Taylor Director, Engagement Management Read full bio
Jacquie Taylor Director, Engagement Management
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Jess Burgamy Sr. Delivery Leader, Product Marketing & Digital Read full bio
Jess Burgamy Sr. Delivery Leader, Product Marketing & Digital
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Matt Hansink Solutions Director Read full bio
Matt Hansink Solutions Director
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Paul Shirer Director, AI & GTM Technology Read full bio
Paul Shirer Director, AI & GTM Technology
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Penny Byron Director, Partner GTM Read full bio
Penny Byron Director, Partner GTM
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Rebecca Jones Chief Growth Officer Read full bio
Rebecca Jones Chief Growth Officer
Rich-Albrecht
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Richard Albrecht Chief Executive Officer Read full bio
Richard Albrecht Chief Executive Officer
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Tim Gunderson Principal, Digital Read full bio
Tim Gunderson Principal, Digital
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