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Our story is the story
of the technology industry.

We work with hundreds of the world’s most interesting tech companies, including
15 of the top 20 global platform providers. We’ve been doing it for nearly 20 years.

Today we’re bringing GTM innovation into the AI era.

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Case Study: Partner Program

Twice as Fast, 22% Cost Savings, and Enterprise-Grade Quality: Accelerating AI Startups' Time to Market

Marketplaces are projected to drive over $40 billion in 2025. We helped our client seize
the opportunity—in record time and without compromising technical depth.

 

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Announcing BridgeIQ

Our unique operating model, 18 months in development, harmonizes human, AI, and ecosystem capabilities.

 

Rich 2

“The acceleration we’re experiencing isn’t chaos—it’s clarity.”

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“The future of the industry is AI-enabled, ecosystem-driven, and more human-centered than ever."

  Matt 2

“We’ve already seen BridgeIQ cut delivery times 30-50% in complex workstreams.”

Rich Albrecht
Chief Executive Officer

 

Rebecca Jones
Chief Growth Officer

 

Matt Albert
Chief Delivery Officer

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Announcing BridgeIQ

We elevate ecosystem-driven GTM with a blend of the best of AI, expertise, and partnerships.

 

Paul 2

"In the past, that was an exercise in empathy. Now, with BridgeIQ, Alejandra isn’t a static profile—she’s a live AI agent."

  Ryan 2

"It’s that constellation of human factors, which I’ll call “expertise,” not just AI, that will drive competitive advantage."

  Kyrsa 2

“Our orientation is ecosystem-first thinking—technology, strategy, and activation across multiple players."

Paul Shirer
Director, AI Strategy & GTM Technology

 

Ryan Turner
Sr. Director, Strategy

 

Kyrsa Dixon
Sr. Director, Strategy

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Unsurpassed expertise in partner GTM

Penny 2

Penny Byron
Director, Partner GTM

 

"Partner Marketing organizations’ remits are rapidly evolving to address customer engagement across the entire lifecycle, from awareness to advocacy, triggering a cascade of effects that could impact every facet of the GTM operation."

 

 

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Marketing Solutions
Best-in-class product marketing organizations are pivoting to customer lifecycle and industry-driven strategies, powered by AI. We’re helping them tell stories that drive action.
Partner Solutions​
Industry leaders are generating up to 80% of their revenue from partner. We’re helping them design and activate high-performing ecosystems.
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Our unique operating model blends human, artificial, and ecosystem intelligences to deliver unsurpassed quality at unprecedented speed and scale.

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Customer-Tuned AI

A foundational suite of technologies tuned for the specifics of our individual customers’ businesses.

  • Generative AI
  • Natural Language Processing
  • Predictive Analytics
  • AI Deep Research
  • Prompt Engineering
  • AI-enabled analytics
  • Custom AI agents
  • AI-enabled workflows
  • AI strategy consulting

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Customer-Tuned AI

A foundational suite of technologies tuned for the specifics of our individual customers’ businesses.

  • Generative AI
  • Natural Language Processing
  • Predictive Analytics
  • AI Deep Research
  • Prompt Engineering
  • AI-enabled analytics
  • Custom AI agents
  • AI-enabled workflows
  • AI strategy consulting

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Customer-Tuned AI

A foundational suite of technologies tuned for the specifics of our individual customers’ businesses.

  • Generative AI
  • Natural Language Processing
  • Predictive Analytics
  • AI Deep Research
  • Prompt Engineering
  • AI-enabled analytics
  • Custom AI agents
  • AI-enabled workflows
  • AI strategy consulting
 

 

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Our unique operating model blends human, artificial, and ecosystem capabilities in engagement teams that deliver unsurpassed quality at unprecedented speed and scale.

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Our propriety operating model blends human, artificial, and ecosystem intelligences to deliver unsurpassed quality at unprecedented speed and scale.

Human Expertise

Our specialized consultants bring to the team deep expertise in Partner and Product go-to-market. 

  • Strategic intent
  • Informed judgement
  • Reality-check insight
  • Creative intuition
  • Contextual understanding
  • Agent orchestration
Human Expertise

Our specialized consultants bring to the team deep expertise in Partner and Product go-to-market. 

  • Strategic intent
  • Informed judgement
  • Reality-check insight
  • Creative intuition
  • Contextual understanding
  • Agent orchestration
Learn More
Customer-Tuned AI

A foundational suite of technologies tuned for the specifics of our individual customers’ businesses.

  • Generative AI
  • Natural Language Processing
  • Predictive Analytics
  • AI Deep Research
  • Prompt Engineering
  • AI-enabled analytics
  • Custom AI agents
  • AI-enabled workflows
  • AI strategy consulting
Customer-Tuned AI

A foundational suite of technologies tuned for the specifics of our individual customers’ businesses.

  • Generative AI
  • Natural Language Processing
  • Predictive Analytics
  • AI Deep Research
  • Prompt Engineering
  • AI-enabled analytics
  • Custom AI agents
  • AI-enabled workflows
  • AI strategy consulting
Learn More
Tech Ecosystem

We work in close partnership with a diverse technology ecosystem to help customers maximize go-to-market impact.

  • Partner technology
  • Marketing technology
  • Sales technology
  • Media tech publishers
  • AI tools
Tech Ecosystem

We work in close partnership with a diverse technology ecosystem to help customers maximize go-to-market impact.

  • Partner technology
  • Marketing technology
  • Sales technology
  • Media tech publishers
  • AI tools
Learn More
  • PRODUCT AND PARTNER GTM SPECIALISTS
  • TECHNOLOGY ECOSYSTEM EXPERTS
  • ENTERPRISE OPERATORS

In-depth mastery of the highest-impact growth motions in technology GTM.

18 years

of exclusive focus on tech GTM, spanning foundational cloud, security, and AI technologies.

IDC Innovator

one of five firms recognized by IDC for delivering differentiated value in a rapidly evolving market.

IDC Badge

500+

partnerships enabled, spanning GSI, ISV, MSP, CSP, VAR, SI, and OEM ecosystems.

Two decades of exclusive focus in the tech industry gives us a uniquely robust understanding of the nuances and complexities.

 

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Ready on day one. We’re secure, compliant, and able to seamlessly manage multifaceted programs.

15

of the 20 largest global tech enterprises trust us.

200+

platform providers and their partners rely on us.

ISO/IEC Certified

rare triple-certification of enterprise readiness

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BE THE MOST HELPFUL

90% of our business is driven by referrals from clients

Recommend! Because of their commitment.

Director, Partner Channel Salestop-3 cloud provider​

A tremendous partner. They helped us drive the strategy, approach, content, data management, and program management of this significant cross-company initiative.

General Managertop-5 tech enterprise​

They understand us, our brand, and how we work.

Director, Product Marketing top-3 ERP provider​
TRUSTED BY INDUSTRY LEADERS

Built on referrals, driven by results

"A tremendous partner. They helped us drive the strategy, approach, content, data management, and program management of this significant cross-company initiative."

General Managertop-5 tech enterprise​

"Recommend! Because of their commitment."

Director, Partner Channel Salestop-3 cloud provider​

"They understand us, our brand, and how we work."

Director, Product Marketing top-3 ERP provider​
INTERACTIVE EBOOK

Innovation in Case Studies

Tips to empower tech and cloud enterprises with customer evidence.

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Initial consultation

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