Bridge Partners recently welcomed guests to an in-depth, hands-on workshop titled "Activating Partnerships to Accelerate Business Impact," designed to empower sales and marketing executives to best leverage partnerships to propel their businesses forward.
This live, half-day experience was hosted in collaboration with Channel Mechanics and brought together a thoughtful balance of programming and networking. It allowed attendees full access to speakers—and each other. This exclusive, high-level event targeted senior executives and leaders in sales, marketing, and channel management and created an intimate environment for the exchange of new ideas, Q&A, and the sharing of experiences.
Partner channel is in our DNA, and our deep understanding of partner types, motions, and ecosystem engagements, combined with Channel Mechanics' technology expertise, offered attendees a mix of strategy and foresight matched with operational effectiveness. We collectively curated the most impactful trends and relevant best practices to provide our guests with actionable insights and strategies across different aspects of partner and channel management.
Speakers included:
- "State of Partnerships: Pathways for Success in 2024" by Margaret Adam
- "Creating Optimal Pathways by Partner Type" by Penny Byron
- "Operationalizing Pathways to Accelerate Growth and Time to Revenue" by Kenneth Fox
Many topics were traversed, with interest and attendee takeaways centering around:
- Partner Strategy: Tips for selecting, nurturing, and growing partnerships that align with business objectives.
- Channel Strategy: Keys to empowering channel partners in reaching end customers and driving sales.
- Channel Data: Ways to gain insights into channel performance, partner engagement, and market trends.
- Channel Automation: Streamlining channel management processes to improve efficiency and enhance partner experiences.
- Partner Programs: Strategies to incentivize performance, support partner growth, and foster loyalty.
- Partner Enablement: A nuanced and crucial element for partners' success in selling and supporting products or services.
- Partner Ecosystem: A venue to drive innovation, expand market reach, and enhance product offerings.
PHOTO GALLERY
Go Inside the Workshop
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The Power of Partnership Excellence
At Bridge Partners, we believe in the power of collaboration and strategic partnerships to drive growth and innovation. This event was a testament to our top-line commitment to our clients and partners in achieving their objectives. Stay tuned for more strategies, best practices, and insights from the event related to managing and leveraging partnerships and channel strategies to drive business growth.
We look forward to hosting more events like this in the future and continuing to contribute to the success of channel leaders in our community. Interested in attending our next workshop? Sign up here to learn more: Contact Bridge Partners.
Ready to unlock the enormous value your ecosystem offers? Learn more about how our partner and channel solutions can support your revenue growth.
About the author
Marisa Lather
Marisa Lather is the Director of Marketing and Communications at Bridge Partners. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. Recently named as one of LinkedIn’s Top Voices in Marketing & Advertising, she is actively engaged in the national marketing community, blogs about modern business, personal development, marketing, and speaks at conferences around the country.
