A few years ago, we started to tinker with an idea that could draw in senior business leaders from diverse business groups and industries in the form of a lab. The concept was built on a growing need from our customers that were seeking inspiration, intelligence, and best practices from other companies successfully navigating business transformation. Many of these companies were in the process of evolving their business models and their organizational design, and engaging their customers in more meaningful ways.
We observed that our most successful customers did not limit their purview to their closest competitor, but expanded their perspective to adjacent industries to evaluate strategies and strengths. Much of this learning came in the form of second- and third-party research, drawing from analyst firms and public company communications, sprinkled with first-party relationships and connections. As a result, we became laser-focused on how we could create an environment to develop these first-party relationships, share insights, and create more value for our clients.
We hosted our most recent Bridge Insights Lab in Chicago a few weeks ago with 35 senior business leaders from across financial services, education, technology, professional services, commercial real estate, consumer packaged goods, and manufacturing. In the true form of a lab, we created a place for practice, observation, and testing of practical strategies to drive business outcomes with an eye toward three areas: Creating Value in Customer Experiences, Driving Performance in the Modern Workplace, and Interpreting Digital Value.
