Delivering Joint Impact with Account-Targeted Campaigns

We assisted a cloud provider and their SI partner in creating a targeted lead acquisition campaign for ITDMs and BDMs to support cloud transitions. This included industry-specific content delivered through paid media, hero assets, and email nurture sequences. Account-targeted display and social ads generated new leads, while LinkedIn Conversation and Message ads enhanced engagement with existing contacts.

PROJECT TYPE:
Partner GTM

The Situation

A cloud provider and their SI partner were struggling to expand their joint solution, which aimed to help IT Decision Makers (ITDMs) and Business Decision Makers (BDMs) transition their businesses to the cloud. They needed a solid strategy to effectively reach and engage this target audience. Their challenge was to create awareness, generate leads, and maintain engagement to ensure a smooth and successful transition to the cloud for these key stakeholders.

The Solution

Bridge Partners developed an account-targeted lead acquisition campaign with vertical customization across paid media, hero assets, and email nurture. The campaign acquired new leads within target accounts through account-targeted display and social ads while also expanding engagement with known contacts via LinkedIn Conversation and Message ads. Ongoing optimization to TOF outreach based on downstream engagement improved ROI and impact.