Developing a Joint GTM Program for Sustainability Solutions

A cloud provider renowned for its sustainability initiatives teamed up with Bridge Partners to amplify its environmental efforts. They launched a joint go-to-market program, focusing on top partners to showcase their sustainability solutions. Through strategic co-marketing activities and compelling assets, the partners gained enhanced visibility in the marketplace, solidifying the cloud provider's leadership in sustainability.

PROJECT TYPE:
Partner GTM Sustainability

The Situation

A cloud providers commitment to sustainability and biodiversity has made it a technology leader in the space, driving an ambitious plan to become carbon negative and to better enable its partner, supplier, and customer ecosystems to also reduce their environmental footprints. To harness the positive momentum of these initiatives, and recruit others to become better global carbon-footprint citizens, the client was looking to ramp up its sustainability marketing with compelling marketing motions, including creating momentum in the market with existing partner solutions built on its platform.

The Solution

Bridge Partners developed a joint go-to-market (GTM) program, providing white-glove engagement with top priority partners. Bridge Partners worked with hero ISV and SI partners to highlight their cloud-based sustainability solutions and services with compelling, customer-ready assets and landing pages on, driving co-marketing activities and highlighting solutions available in the cloud providers marketplace. In addition, selected partners were featured in a Bridge Partners-authored eBook that has had 7,000 downloads to date.