Boosting Brand & Solution Awareness Through Joint Thought Leadership

In partnership with two leading tech brands, Bridge Partners developed a strategic campaign to tackle complex business challenges and highlight their joint cloud solution. Tailored articles addressed key topics like agility, security, and optimization, targeting decision makers. Leveraging digital expertise, we selected top-tier publishers for maximum impact.

PROJECT TYPE:
Partner GTM

The Situation

Two major tech brands were looking to educate decision-makers about complex business and technology challenges while also building awareness for their brand leadership in the market and their joint cloud solution.

The Solution

Bridge Partners designed a solution to build joint thought leadership for the two brands. Through a series of three high-impact articles for priority business decision-makers, content experts created relevant and engaging content, focusing on business challenges with themes such as agility, security, and optimization. Bridge’s digital experts established a strategy to identify the optimal publisher based on topic, targeted audience, and brand alignment. The team then coordinated all publication details and provided performance reporting during the campaign.